Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 29

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Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JRequest::clean() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 33

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/environment/request.php on line 463

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Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 35

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 38

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 39

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 46

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 47

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 50

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 53

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 54

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 57

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php on line 58

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JFactory::getApplication() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/index.php on line 31

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Redefining already defined constructor for class JObject in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/base/object.php on line 57

Strict Standards: Non-static method JApplication::getInstance() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 46

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JApplicationHelper::getClientInfo() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/application/application.php on line 132

Strict Standards: Declaration of JSite::getRouter() should be compatible with & JApplication::getRouter($name = NULL, $options = Array) in /home/content/41/5733041/html/_sites/locihouse.com/includes/application.php on line 377

Strict Standards: Declaration of JSite::getPathWay() should be compatible with & JApplication::getPathway($name = NULL, $options = Array) in /home/content/41/5733041/html/_sites/locihouse.com/includes/application.php on line 377

Strict Standards: Declaration of JSite::getMenu() should be compatible with & JApplication::getMenu($name = NULL, $options = Array) in /home/content/41/5733041/html/_sites/locihouse.com/includes/application.php on line 377

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/application/application.php on line 745

Strict Standards: Non-static method JFactory::_createConfig() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 73

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/registry/registry.php on line 19

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JUtility::getHash() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/application/application.php on line 101

Strict Standards: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/utilities/utility.php on line 111

Strict Standards: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/application/application.php on line 394

Strict Standards: Non-static method JFactory::getSession() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/application/application.php on line 783

Strict Standards: Non-static method JFactory::_createSession() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 94

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

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Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Declaration of JSession::set() should be compatible with JObject::set($property, $value = NULL) in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/session.php on line 737

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/session.php on line 19

Strict Standards: Non-static method JSession::getInstance() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 507

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JSessionStorage::getInstance() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/session.php on line 108

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JFilterInput::clean() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/storage.php on line 57

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JFactory::getDBO() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/storage/database.php on line 64

Strict Standards: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 268

Strict Standards: Non-static method JFactory::_createDBO() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 271

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 551

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JDatabase::getInstance() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 563

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JError::isError() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/factory.php on line 565

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JTable::getInstance() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/storage/database.php on line 69

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JPath::find() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/database/table.php on line 91

Strict Standards: Non-static method JTable::addIncludePath() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/database/table.php on line 91

Strict Standards: Non-static method JFactory::getDBO() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/database/table.php on line 112

Warning: session_start(): Cannot send session cookie - headers already sent by (output started at /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php:29) in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/session.php on line 423

Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php:29) in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/session.php on line 423

Warning: Cannot modify header information - headers already sent by (output started at /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/import.php:29) in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/session/session.php on line 426

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JTable::getInstance() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/application/application.php on line 786

Strict Standards: Non-static method JFactory::getDBO() should not be called statically, assuming $this from incompatible context in /home/content/41/5733041/html/_sites/locihouse.com/libraries/joomla/database/table.php on line 112

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /home/content/41/5733041/html/_sites/locihouse.com/libraries/loader.php on line 138

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Pay-per-click

Pay-per-click

on Thursday, 16 February 2012. Posted in How To

Sponsored links vs. SEO

What is pay-per-click?


Pay-per-click is a method of advertising certain links that the client pays a certain amount to the advertiser for each click they receive on their link.  This is only one method of charging for sponsored links.  Different search engines may provide pay-per-click campaigns to highlight your website at the top of search results so that whenever a user clicks the link to your site, the search engine will bill you the predetermined cost for that click.

What are sponsored links?


If you do a search in Google, Yahoo, or Bing, you will most likely see that the first few search results are highlighted.  Also, there are search results that may appear outside the normal results list on the right hand side.  These search results are sponsored links, paid for by the owner of those websites to Google, Yahoo, or Bing.  They’re completely separate from normal, organic SEO results which aren’t paid for and can guarantee above-the-fold visibility because they are paid to appear at the top of the search results regardless of how actually popular the sites they point to really are.  There are several means of charging for sponsored links, pay-per-click is only one.

 

How are sponsored links and the rest of the search results related?


Both sponsored links and the other links that appear in your search results are generated based off what keywords you’ve searched for.  For example, if you searched in google for “Philadelphia lawyer” you would find several law firms in the Philadelphia area in your normal search results.  You’ll also find links for Philadelphia law firms in the sponsored links areas.  Both are showing based off what you searched for.  However, the links in the sponsored links section are only showing because they were paid to be there, not because they’re any more relevant (or any better sites) than the other search results.

The other search results appear entirely based off Google, Yahoo or Bing’s determination of which site best matches the search results.  Being at the top of the non-sponsored link is the challenge of all SEO providers.  The rankings for each of these pages are determined by several factors including: how relevant the page’s text is to the keywords, how often is the page update, what kind of site is it (.gov, .edu, .com, etc.).

In terms of SEO, sponsored links have absolutely no relation to non-sponsored links.  However, SEO providers will often provide them both as guarantees your site will be at the top of search engine (even if it’s only up there because the client is paying extra for it to be at the top, not because it’s legitimately at the top based on organic SEO).


What are the main sponsored link providers?


There are three main sponsored link providers: Google, Yahoo and Microsoft (Bing).  Each of these charge and display ads in different ways, however their model for advertising is basically the same—the client pays the ad service of that company to have their website appear in search results when the user types in certain keywords.  In order to do that, you need to create an account with the company, set your budget, define which keywords you want your ad to appear in the search results for, and other similar options.

Google Adwords

Google is by far the largest search engine provider with the broadest amount of use.  Google’s method of managing sponsored links is through their advertising program called Google Adwords.  Here is an easy video explaining how adwords works:


http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704410&topic=1713894&path=1710534&ctx=leftnav

And here is an overview of how adwords charged:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704424&from=6382&rd=1


Yahoo Marketing Solutions (Yahoo only)


Yahoo’s Marketing Solutions is Yahoo’s equivalent to Google Adwords.  Here is an overview of how Yahoo Marketing Solutions works:


http://help.yahoo.com/l/us/yahoo/ysm/sps/faqs_all/faqs.html;_ylt=As5RpX_l9M_UgRdRpUTfPM44iyl4#think_about

Microsoft AdCenter (includes Yahoo searches too)

Microsoft AdCenter is Microsoft’s equivalent to the other company’s ad vendors.  Microsoft, however, has paired with Yahoo so that you don’t have to recreate an account in Yahoo’s Marketing Solutions if you want to advertise the same way across Yahoo and Bing.  Although Yahoo has their own Advertising system, Microsoft AdCenter includes it in there’s as well and will show your sponsored links in Bing and Yahoo.  To get an overview of Microsoft AdCenter, please visit:


http://advertising.microsoft.com/small-business/search-advertising/get-started-adcenter

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email: zack@locihouse.com
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